"Transformation is necessary like the renewal of leaves in spring". These words by Vincent van Gogh symbolise that constant change and a continuous process of further development are both essential and unstoppable.

Away from analogue thinking

Digitalisation is a changeable, i.e. transformative, process that goes hand in hand with continuous development of what already exists. The situation over the last year has once again led to a digitalisation boost. As part of the new digital way of thinking, we asked ourselves how we can improve and optimise our website.

We have therefore taken a close look at our product finder and taken into account our users' need for a clear and simple presentation of our existing fall protection systems.

Combined expertise as a key component

Only the excellent cooperation between technology, product management, sales and marketing made it possible for the draft concept to become a successful project. The agency Define supported us with their years of expertise and technical knwoledge, especially in terms of design. The most striking thing about our product finder upgrade is the visualisation of the possible areas of application.

With a new graphical presentation, it is easy to see where which safety system is used and which areas require fall protection. The main view provides an overview of the different fall protection systems. For all those who already know exactly what they need, there is still the option of searching for a corresponding term in the search field. Via the product filter, you have the option of filtering by system or application (or both).

More upgrades to follow

The product finder has become an internal showcase project. It will continue to evolve in the future and represents a pathway into a new digital age for us. We are therefore moving away from analogue thinking towards the creative presentation of digital content. The best thing is to try out the new product finder for yourself.

Send us your feedback!

Since we want to continuously develop our product finder, we need YOU. Simply let us know what you think via our feedback tool.